Here are five effective uses of book mockups: So now you know the basic concept of a book mockup, let’s stop and consider the ways they can be used.Īfter all, if you’re going to invest time or money into creating a book mockup, you want to have a solid idea of how it will fit into your wider book marketing plan. So how exactly do you make one? What are book mockups used for? When you have a mockup of your book, you have an attractive visual marketing asset that can help catch potential readers’ attention and encourage them to check out your book further. Think of a book mockup image as an attractive alternative to simply displaying a flat graphic of the cover file.Īs you can see from the above example using Scott Allan’s Empower Your Success, the mockup jumps off the page in a way that the cover file on its own doesn’t.